Journal

Melange: Our Soft, Signature Fabric

Our soft signature rib melange fabric is a classic that our customers return to again and again. Due to their unique composition and extraordinary softness, our melange styles are worn by babies, children and adults alike, and we are proud to be know...

Styled by... Maria Franck

Maria Franck is a freelance photographer, writer and stylist, mother of two girls, and based in Aarhus, Denmark. With her unique eye for colour and composition, Maria has created a dreamy universe that is a daily inspiration to so many...

Fall/Winter Looks - Be Inspired!

This season is a tribute to the wonderful fall foliage, as we explore the adventures of the forest. A place where time stands still, and mischievous magic can unfold. Our inspiration comes from crunchy leaves, bare branches and mossy tree trunks. The...

Styled by... Susan Østdahl

In this new series, we ask our favourite Serendipity collaborators to create their own interpretation of our universe. First up is Susan Østdahl, whose elegant universe has become a much-adored aesthetic haven for many on Instagram....

Designing Fall/Winter 17/18: A Word From the Designers

At Serendipity, we always use nature as our greatest source of inspiration. What we see, feel and experience in the great outdoors that surrounds us.  This year, we have been dreaming of taking walks and playing with golden leaves in the forest....

Be Good To Your Wool

Be good to your wool, and it will last a lifetime! Serendipity offers some simple guidelines for taking care of your wool garments....

Creating Serendipity: Behind the Scenes of Fall/Winter 17/18

Go behind the scenes with us for the making of Serendipity Fall/Winter 17/18....

Creating Serendipity. Behind the Scenes at the Factory

A trip to the factory, and more about the process of making Serendipity! ...

Becoming Serendipity

Serendipity Organics is the story of a deep love for organic, high quality natural materials, and the ambition to create aesthetic natural wear based on these fundamental principles. ...